Our Mission
To empower private COMPANIES to deliver maximum equity value to the people who build them.
To increase EMPLOYEE engagement by making equity benefits transparent and actionable.
To connect institutional INVESTORS who support company growth through alternative strategies like employee equity financing.
Our Team
We are tested operators and accomplished leaders in diverse product markets, highly regarded in the tech and venture communities.
Ricardo Vélez
Founder, CEO
Veteran general counsel and strategic capital advisor to high growth tech companies in Silicon Valley for over 20 years. 
Ricardo is a Marine Corps infantry combat veteran turned longtime private company advocate. Over the past 20 years, he has been a serial legal and business affairs executive and strategic advisor to public and private technology companies. Ricardo has extensive big-law, in-house general counsel, and technology investment banking experience, with expertise in capital markets, corporate governance, equity compensation and securities laws. He is an accomplished operator, securities lawyer and investment banker, having represented numerous private tech “unicorns” through high dollar value securities transactions, including IPO, M&A (buy-and sell-side) financing events.
Join the mission
Want to create products for Companies that educate and empower the people building and managing them?